About
Dynamic Product Marketing Manager with over 5 years of experience specializing in SaaS and AI technologies, adept at driving significant market growth and revenue. Proven ability to lead successful product launches, orchestrate comprehensive GTM strategies, and build robust professional communities, evidenced by a 30% YoY revenue growth and 25% annual growth rate. Combines deep market research expertise with a strong technical background in Python, ETL, LLMs, and SaaS platforms to deliver impactful product-market fit and compelling marketing collateral.
Work
Nurturebox Technologies ~ Ideas2lt
|Product Marketing Manager
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Summary
Led product marketing initiatives for recruitment automation and ATS tools, focusing on strategic positioning and messaging to drive market growth and customer retention.
Highlights
Implemented a hybrid customer onboarding journey that significantly raised customer retention by 30%.
Grew the 10xRecruiter online community by an impressive 270% within six months, fostering engagement and brand loyalty.
Orchestrated end-to-end webinar campaigns, generating over 1,000 organic leads and expanding market reach.
Authored two comprehensive e-books and developed an online mini-course, serving as high-value lead magnets.
Conducted in-depth competitor analysis across challenging geographic markets to inform strategic positioning and market entry.
Computer Age Management Services
|Deputy Product Marketing Manager
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Summary
Managed product marketing for global insurance and payment SaaS products, driving significant revenue growth and market penetration.
Highlights
Executed comprehensive Go-to-Market strategies for three global insurance and payment SaaS products, achieving 2.5 million INR in Monthly Recurring Revenue (MRR).
Developed and launched an insurance SaaS platform, generating 20 million INR in Annual Recurring Revenue (ARR) by enhancing customer communication strategies.
Increased lead generation by 178% and boosted annual revenue to 150 million INR through strategic multi-channel marketing campaigns.
Designed and optimized over 20 landing pages using SEO/SEM tools, significantly improving reach and keyword rankings.
Managed a 5 million INR annual marketing budget effectively, ensuring optimal allocation and ROI for marketing initiatives.
Zolvit - Vakilsearch
|Senior Content & Community Strategist
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Summary
Developed and executed content strategies and community engagement initiatives to enhance brand presence and customer interaction.
Highlights
Enhanced post-service feedback processes, increasing response rates by 37% and improving customer insights.
Led the successful 'Bouncing Back and Heading Beyond 2020' campaign, driving significant brand engagement.
Developed storyboards and automated content journeys for over 10 digital marketing assets, including ads, web pushes, SMS, and email campaigns.
Improved Google rankings by 14% by producing high-quality, SEO-optimized content across multiple digital platforms.
Increased organic social media followers by 22% through strategic content and campaign management.
TVS Automobiles Solutions
|Assistant Marketing Manager
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Summary
Drove marketing initiatives to enhance brand visibility, traffic, and lead generation for automotive service brands.
Highlights
Drove a 54% increase in organic website and mobile app traffic within 9 months through targeted content creation and SEO optimization.
Boosted overall lead generation by 30% through effective Below-The-Line (BTL) marketing activities.
Expanded social media following by 10,000 and increased website sign-ups by 18% via organic and promotional campaigns.
Conducted comprehensive competitor benchmarking to identify service gaps and develop competitive packages for key automotive service brands.
Achieved 400,000 INR in cost savings on the marketing budget through strategic vendor contract negotiations.
Mahindra Powerol
|Marketing Specialist
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Summary
Managed multi-channel marketing campaigns and represented the brand at key industry events to drive business development.
Highlights
Represented the brand at key trade exhibitions, events, and product demonstrations.
Initiated over 100 corporate visits, successfully generating new business opportunities.
Designed and coordinated over 20 multi-channel marketing and PR campaigns across various social media platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube) for multiple franchises.
Leveraged sales and marketing cPaaS platforms to manage outbound campaigns, improving response rates by 26%.
Education
VIT BUSINESS SCHOOL
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Master of Business Administration
Business Administration
Grade: CGPA: 9.37
SRM UNIVERSITY
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BSc.
Computer Science
Grade: CGPA: 9.18
Languages
English
Tamil
Hindi
Korean
French
Certificates
Generative AI with Large Language Models
Issued By
Amazon Web Service & IBM
Skills
Product Marketing
Product Marketing, Competitive Analysis, Market Segmentation, Content Strategy, Product Launches, Product Positioning, Messaging Strategy, Go-to-Market (GTM) Strategy, Product-Market Fit, Customer Use Cases.
Digital Marketing & Analytics
Email Marketing, Marketing Strategy, Google Analytics, Salesforce CRM, HubSpot Marketing Hub, SEMrush, Mailchimp, Google AdWords, Facebook Ads Manager, LinkedIn Campaign Manager, SEO/SEM Tools, Lead Generation, Website Optimization, Campaign Management.
Content Creation & Design
Content Portfolio Development, E-books, Mini Video Courses, Landing Pages, Case Studies, One-Pagers, Interactive Product Demos, Adobe Photoshop, Figma, Guidejar, Loom, Tella, Storyboarding.
Technical & Platforms
Python Programming, ETL Systems, LLMs, SaaS Platforms, AI-powered HR SaaS, Finance SaaS, Recruitment Automation, ATS Tools, cPaaS Platforms, Yellow AI, Infobip, Substack.
Collaboration & Project Management
Cross-functional Collaboration, Team Leadership, Stakeholder Management, Vendor Contract Negotiations, Trello, Slack, Microsoft Teams, Google Workspace, Jira.